Build Your Email List Effortlessly (Even If You're Not "Techy")
Let's talk about the #1 asset that industry experts like you need but often put on the back burner—your email list! While beautiful course designs and slick sales pages get all the glory, it's your email list that ultimately powers your online coaching business.
In today's post, I'm going to walk you through how to effortlessly build an email list using a simple opt-in form in Kajabi. This process will not only save you time but also help you grow your most valuable business asset in just four steps.
And yes, it really is that simple.
Why Your Email List Matters
You've probably heard it everywhere: "Email list. Email list. Email list."
Well, my friend—they're not wrong.
Your email list is essential if you want a sustainable online business. While social media, podcasting, blogging, and speaking events are great ways to get your name out there, none of that matters if you don't have a way to capture and keep that audience.
The goal is to give people a simple way to raise their hand and say, "Yes, I need help with this!" And when they do? Boom. You've got the right people in your world.
Step 1: Start with a Valuable Freebie
You need something that solves a very specific problem for your audience—a quick win that feels like a "heck yes!" to your ideal client.
And guess what? I've made it even easier for you. Right below the video, you'll find a downloadable resource that includes: • Step-by-step setup instructions • AI prompts to help you write high-converting landing page copy
Step 2: Use Kajabi to Automate the Process
Kajabi is my go-to platform for online business, and this is where the magic happens.
You'll create a landing page with your offer (your freebie), connect it to a form, and link that to your email sequence. It's all drag-and-drop easy—no fancy tech skills required. I promise, if you can use Facebook, you can definitely handle this!
Step 3: Drive Traffic to Your Opt-In
Once your opt-in is ready, share it in all the places you already show up: • Social media • Blog posts • Podcasts (your own or guest appearances) • Events you attend or speak at
Your job is simply to give people a chance to say "yes" to your free offer and join your list. Think of it as offering a virtual coffee date—they're raising their hand to continue the conversation!
Step 4: Nurture, Serve, and Sell
Once people are on your list, don't just let them sit there. This is your moment to: • Send valuable content regularly • Build trust and connection • Share your story, mission, and offers
When you consistently show up and serve, your email list becomes a list of warm, ready buyers. And let's be real—it's SO much easier to sell to people who already know, like, and trust you than to constantly chase brand new connections.
TL;DR?
You don't need to be techy. You just need a system.
✔ A simple opt-in page
✔ A juicy freebie
✔ A way to drive traffic
✔ A commitment to showing up in their inbox
With Kajabi and the right strategy, your email list can grow on autopilot—and I'm here to help every step of the way.
Ready to build yours?
👉🏽 Download the Free Kajabi Email List Setup Guide
You've got this!
~ Nicole
