How To Automate Course Testimonials (Without the Awkward Follow Up)

Okay, real talk.

Think back to the last time you bought a digital course. What convinced you to click that “Buy Now” button?
 

Was it the perfectly polished sales page? The pretty product mockups? The well-written module list?

Maybe a little.

But I’m betting it was something else…

You saw a testimonial. 

A real person.

Saying, “This worked for me.”

Boom. That’s what did it.

The truth is — testimonials sell your course way better than you can. They’re like referrals on autopilot. The ultimate “don’t just take my word for it” moment.

But collecting them?

That’s the part most course creators don’t plan for… until they realize their sales page feels kind of lonely.

So let’s fix that.

In this post, I’ll show you how to collect testimonials the easy way — with automation (thanks, Kajabi 🙌🏽).

No awkward follow-up. No guilt. No chasing people around like a clingy ex.

 
Let’s go.

First, Why Testimonials Actually Matter

You can talk all day about how awesome your course is. But people expect you to say that — you’re the one selling it!
 

What they really want is to hear from someone who was in their shoes… someone who said yes… and saw real results.

That’s where testimonials come in.

They’re the social proof that builds trust and makes your future buyers feel confident.

But only if you actually have them on your page.

And that’s where automation becomes your new bestie.

3 Easy Ways to Collect Testimonials on Autopilot

1. Bake It Into Your Course Experience

Don’t wait for students to remember to give you feedback. You’ve gotta prompt it!

Here’s how:

Set up an automation inside Kajabi to send an email when someone finishes your course (or a big milestone).

Keep it simple:

• Say thanks 💛

• Drop a link to a feedback form (Kajabi assessment or even a Google Form works)

• Add a couple of prompts like:

  “What was your biggest aha moment?” 

  “What would you tell someone thinking about joining?”

🎯 Bonus move: Add a short video in that email thanking them and inviting them to share.

2. Use Coaching Calls to Catch Wins in the Wild

If your program includes group coaching or office hours, listen for those “OMG this helped me so much!” moments.

When someone says something powerful:

• Pause and ask, “Would you be cool with me using that as a testimonial?”

• Snag a clip (with permission!)

• Pop it onto your sales page or inside Kajabi

 
Video testimonials don’t have to be fancy — real beats perfect, every time.

3. Create a “Share Your Win” Button

You can actually make a little button right inside your course dashboard that says:

“Share Your Win” 

Make it feel like a celebration, not a chore.

Click the button → fill out a quick form → done.
 

And of course, you can set this up with tags and automations so it all runs while you sip your oat milk latte in peace.

Ask Better Questions = Get Better Testimonials

If you ask “Can you leave a testimonial?” you’ll usually get something like:

“Great course. I liked it.” 

Not bad, but not exactly sales gold.

Instead, try questions like:

• What were you struggling with before joining?

• What changed for you after the course?

• What surprised you?

• What would you say to someone on the fence?
  
  

That’s how you turn a good testimonial into one that makes future buyers say,

“Oof… that’s me. I need this.” 

Feeling Stuck with the Tech Part?

If setting up Kajabi automations makes your brain short-circuit, don’t worry — I got you.
 

🎁 I created a totally free 90 Minute Kajabi Set Up Checklist that walks you through:

• Getting your Kajabi account set up fast

• Creating a simple digital product

• Automating right from the start

It’s everything you need to go from “where do I even start?” to “oh wow, I actually did it.”

👉🏽 Grab your free checklist here

Final Word, Friend to Friend

You’ve already helped people.

Let them tell the story.

Automating your testimonial collection isn’t just smart — it’s so doable. Set it up once, and let Kajabi keep collecting the social proof that sells your course while you keep showing up and doing your thing.

You don’t need to chase feedback anymore. Just make it easy, and let your happy students do the talking.

Now go grab that checklist — and let’s get your Kajabi working for you.