How Jordan Babineaux Built a Leadership Coaching Business That Scales...

Without Sacrificing Family, Impact, or Integrity

Some people leave professional sports and never stop leading.

Jordan Babineaux is one of them.

After years in the NFL with the Seattle Seahawks, Jordan transitioned into what many former athletes do best, leadership.

But instead of corporate boardrooms or locker rooms, he felt drawn to small business owners.

The ones building teams.

The ones carrying pressure.

The ones trying to grow without burning out the people they love most.

Jordan earned his MBA, built a coaching practice, and quickly became known for helping business owners lead better teams and build stronger cultures.

And then… something familiar happened.

His calendar filled up.

His client roster grew.

And the work that mattered most to him, being a present husband and father, started competing with the very success he had worked so hard to build.

That’s when he realized: this version of the business wasn’t sustainable.

The Moment Jordan Knew He Needed a System

Jordan didn’t lack clarity.

He didn’t lack credibility.

And he definitely didn’t lack demand.

What he lacked was a way to scale without trading hours for impact.

He knew that if he wanted to:

• Serve more business owners
• Transition clients into group programs
• Preserve time for family
• Prepare for bigger stages (more on that in a second 👀)

…he needed more than a few Zoom calls and a Stripe link.

He needed digital programs, structured offers, and systems that worked without him being involved in every step.

So he went looking for someone who could help him build the machine behind the mission.

And that’s when we started working together.

What We Built Together (In 9 Focused Weeks)

From the very beginning, Jordan was clear about one thing:

He didn’t just want tech help. He wanted someone who could bring his vision to life.

In his words:

“I knew it would require someone who not just understood the technical side of Kajabi, but someone who would bring my vision to life.”

So we went to work.

Over nine weeks, we built a complete coaching ecosystem inside Kajabi, designed to grow with him for years, not just get him “launched.”

Here’s what that looked like:

1. One Signature Leadership Course

This became the foundation, the core teaching Jordan could scale without repeating himself.

2. Four Coaching Programs

Including:

• Two cohort-based programs
• Multiple levels of support for different stages of business
• Clear transformation paths for clients

Each program was structured intentionally so clients knew exactly where they belonged and what came next.

3. A Private Community

Built to support connection, accountability, and long-term leadership development — not just content consumption.

4. Four Strategic Offers

We combined his courses, coaching, and community into four distinct offers so:

• Clients could self-select
• Jordan could scale without confusion
• Sales conversations became much simpler
  
  

5. Premium, Hands-Off Client Onboarding

This was a big one.

Every new client now experiences:

• Seamless onboarding
• Clear next steps
• A true VIP experience... without Jordan having to manually manage it

As Jordan put it:

“What could have been a headache navigating all the complexities, she made it feel like child’s play.”

(High praise coming from a former NFL safety. 😎)

The Shift That Changed Everything

What we really built wasn’t just programs.

We built capacity.

Jordan went from:

• Hourly work → scalable programs
• Manual onboarding → automated excellence
• Reactive growth → intentional expansion

And most importantly?

He reclaimed margin... for his family, his future, and his bigger vision.

Now, with these systems in place, Jordan is preparing for his first TED Talk in February 2026, supported by a business model that no longer depends on his time alone.

His message is getting bigger.

And now, his systems are ready for it.

In Jordan’s Words

“Nicole made it really easy for me. She helped jumpstart, launch, and build my Kajabi platform in a way that brought my vision to life.”

“If you’re looking for someone who understands Kajabi and can help bring your vision to life — I’d certainly recommend Nicole. She’s been a dream come true.”

The Bigger Takeaway

Jordan didn’t come to me because he needed “a course.”

He came because he was ready to:

• Lead at a higher level
• Serve more people
• Protect what mattered most at home
• And build something that could grow beyond him

And that’s exactly what his Kajabi ecosystem now allows him to do.

This is what happens when leadership meets leverage.

If You’re an Expert With a Bigger Vision Than Your Calendar Can Handle

Jordan’s story isn’t unique, but the outcome doesn’t have to be rare.

If you’re:

• Fully booked
• In demand
• Proud of your work
• And quietly wondering how long this pace is sustainable

You might not need to work harder.

You might need better systems.

👉🏽 Book your Kajabi VIP Consultation

Let’s build the structure that lets your leadership go further, without costing you what matters most.

Rooting for you,
~Nicole