How Judith Went From Tech Overwhelm to a Beautiful, Fully-Systemized Kajabi Business

This story is based on true events. ⬆️ ⬆️ ⬆️

Let me tell you a quick story about one of my clients, Judith Guertin, a professional organizer with a heart of gold and expertise that runs deep.

The first time we talked, she said something I hear all the time from brilliant experts:

“I know what I do extremely well… but I’m struggling with the systems to scale my business.”

And honestly?

I could hear the exhaustion in her voice.

She had a book that was gaining traction, a community that loved her, and decades of helping families navigate the real work of estate planning, the emotional and organizational side that legal documents completely miss.

But behind the scenes?

She was juggling too many logins.

Trying to stitch together too many tools.

And constantly monitoring systems that never quite worked the way she needed.

She put it perfectly:

“The prospect of cobbling together all these tools overwhelmed me, and the system would still need constant attention.”

If you’ve ever tried to DIY your business backend, you know exactly what she means.

Where Judith Was Starting From

At the time, she had:

• A Wix website she’d outgrown
• A blog that didn’t feel connected to anything
• A book… but no way to capture readers
• No funnels
• No automations
• And a desire to move away from 1:1 work and into something more scalable
  
  

She wasn’t short on expertise.


She was short on systems that honored it.

So she reached out.

During our call, she said:

“Nicole’s expertise was immediately evident… she clearly had the knowledge to deliver something cohesive and functional.”

And that’s when we began building her new Kajabi ecosystem, piece by piece, in a way that finally made sense.

What We Built Together (In Normal-People Language)

Here’s the short version of what we created:

1. A brand-new Kajabi website

Clean, clear, and actually built to scale. We moved everything off Wix and gave her business the elevated home it deserved.

2. A blog with structure

Now her content has a strategy, not just a place to live.

3. A funnel for her book buyers

This was huge.
Her book is now a pathway, not a dead end.

4. Six digital products

Two courses
A community
Group coaching
And two digital downloads
All built, branded, automated, and ready for purchase.

5. Three email campaigns

Warm, relational, and designed to nurture, not overwhelm.

6. A lead magnet funnel that converts

Her Grab-and-Go Emergency Index became the “front door” to her brand.

But the real magic didn’t come from the assets.

It came from the feeling she had when everything finally started working together.

The Moment Everything Shifted

After the final system went live, Judith told me:

“Now that the automated systems are built, I experience a sense of freedom that’s truly priceless.”

And if you’ve ever gone from twenty browser tabs to one, you know exactly what she means.

She went from:

Fragmented → Unified
Overwhelmed → Empowered
Manual everything → Automated almost everything

She said:

“I no longer need to monitor multiple systems daily, everything works seamlessly.”

And my favorite line: 🤭

 “She transformed what once felt overwhelming into something empowering.”

As a professional organizer, systems matter deeply to her.

So this next part hit home:

“Instead of managing a fragmented collection of tools, I have a unified system that serves my current needs and has room to grow.”

All for the same cost she was already spending on a pile of disconnected tools.

That’s the part most people don’t realize until we rebuild everything inside Kajabi:

You’re not paying more... you’re just finally getting what you were paying for.

What Life Looks Like for Judith Now

Now, Judith:

• Writes blogs with ease
• Sends newsletters without stress
• Has courses and coaching ready to scale
• Captures book buyers automatically
• Has a content ecosystem she can grow into
• And sees the path ahead clearly
  
  

She even said she could see herself launching a podcast someday:

“All these possibilities are built into Kajabi, ready when I am.”

And the part that made my whole week?

“Nicole equipped me with both the tools and the understanding to maintain and grow these systems. I rest assured knowing she’ll be there when I’m ready for the next steps.”

This is why I do what I do.

Not just to build systems... but to give experts clarity, confidence, and room to breathe.

The Takeaway

Judith didn’t hire me to “build a website.”
She hired me to build the next era of her business.

And together, we did exactly that.

She came in overwhelmed.
She left empowered.

She came in with scattered tools.
She left with a streamlined, scalable system.

She came in with a message.
She left with a movement.

If You’re Reading This and Thinking… “I Want That Too”

You’re not alone.

Most experts who come to me aren’t missing talent.

They’re missing systems that support it.

If you want:

• Fewer search tabs
• More clarity
• More conversions
• And a business that finally runs like it should…

👉🏽 Book your Kajabi VIP Consultation

You bring the expertise.

I’ll build the system that finally matches it.

Rooting for you,
~Nicole