How to Stop Building Lists and Start Building CUSTOMERS (7x Revenue Secret)

Listen up, industry expert friend! Here's a question that's about to shift everything for you...

Have you been overthinking your lead generation strategy lately? Let's fix that.

Real talk? I've been thinking about your biggest challenge all week, and I just HAD to share this game-changing approach I've been using with my clients...

You know that stat about existing customers being 7x more likely to buy from you again? (If you didn't, welp—now you do!) But here's what most people miss: instead of constantly chasing new leads like we're in some digital hamster wheel, what if we focused on converting the people who are ALREADY paying attention?

Psst... I'm about to show you how to transform your free webinars into paid workshops, and TBH, I'm pretty excited about how this is going to change your business.

Why This Actually Matters (Beyond the Pretty Numbers)

When someone pays you—even just $7 or $27—they're essentially saying "I trust you enough to invest in what you're teaching." That micro-commitment? Pure gold.

People who buy once don't just become customers. They become your most likely repeat buyers. And if your goal is building a sustainable coaching business (not just collecting freebie seekers), then this strategy is about to become your new best friend.

The Simple 3-Step Transformation

STEP 1: Ditch the Basic Registration for a REAL Sales Page

Don't even try to play around with generic registration forms anymore, ok? Your paid workshop deserves a sales page that actually sells the transformation:

• Lead with the result they'll walk away with
• Bullet out the specific wins (not vague promises)
• Share those client success stories (social proof is everything)
• Use action words that make them excited to hit "Buy Now"

STEP 2: Let Kajabi Handle the Money Stuff

Here's what you're going to do THIS week:

• Create a low-ticket offer ($17-$47 is the sweet spot)
• Set up your checkout page (Kajabi makes this ridiculously easy)
• Connect everything to a celebration-worthy thank-you page

STEP 3: Deliver Like the Pro You Are

Stop sending Zoom links via email like it's 2019. Instead:

• Upload everything into a sleek Kajabi product portal
• Add a downloadable workbook or bonus resource
• Structure it like a mini-course (because that's exactly what it is)

The Bottom Line

You're not just switching from free to paid—you're switching from list-building to customer-building. And those customers? They're 7x more likely to invest in your premium programs, 1:1 coaching, or whatever you're launching next.

Can't wait to see what you create,

~Nicole

P.S. If you're already paying for Kajabi but haven't launched anything yet... let's change that. I've got a Kajabi Webinar Setup Checklist that walks you through everything...templates, AI prompts, automation flows, so you can set up your paid workshop this week. Because honestly? Your expertise is too valuable to keep giving away for free.

P.P.S. Seriously though → try this approach and watch what happens to your revenue. It's a total game-changer!