How to Create a High-Converting Sales Page That Sells Your Online Course {Free Template!}
Copywriting may be my jam, but sales pages? They're where the rubber meets the road in your online coaching business. Without a high-converting sales page, even the most incredible course in the world can fall flat (because your dream clients never get to experience your genius!).
If you've ever wondered why some online courses seem to sell effortlessly while others struggle to convert—even when the content is amazing—it often comes down to one thing:
👉 The sales page.
A high-converting sales page doesn't just look pretty (though aesthetics definitely matter). It clearly communicates the value of your offer, builds trust with your audience, and guides them to take action.
In this post, you'll learn exactly how to create a high-converting sales page using Kajabi or any landing page builder. Plus, you'll get a free sales page template and tips on using AI to write persuasive sales copy with ease.
Let's dive in! 🤓
What Is a Sales Page and Why Does It Matter?
A sales page is a dedicated landing page designed to sell a product or program—whether it's a digital course, membership, coaching program, or physical product.
Unlike a generic website page, a high-converting sales page is strategically structured to:
- Grab your audience's attention
- Clearly explain the offer
- Overcome objections
- And encourage action (like enrolling or buying)
If you're selling an online coaching program, your sales page is the #1 tool that either makes or breaks your launch. It's kind of a delicate dance—too salesy and people click away, too vague and they won't understand the value. But when you get it just right? That's when the magic happens!
Step-by-Step: How to Create a High-Converting Sales Page
Here's a proven framework for building a high-converting sales page from start to finish. And yes, I've used this exact structure to help my clients build sales pages that actually convert!
1. Start With a Strong Headline
Your headline is the most important part of your sales page. Full stop. It needs to grab attention and promise a clear benefit.
✅ Use keywords your audience is searching for
✅ Highlight the transformation or end result
✅ Keep it simple and powerful
Example: "Launch Your Online Course in 30 Days—Without Tech Overwhelm or Fancy Funnels"
2. Write a Curiosity-Driven Subheadline
Your subheadline supports the headline and gives just enough detail to make people want to keep reading. Think of it as the second punch in your one-two combo.
Example: "Even if you've never sold anything online before, this step-by-step system makes it easy."
3. Speak to Their Pain Points
Identify the real problems your audience is facing. Use language they would use. The goal here is to make them feel understood—like you're reading their mind a little bit.
Example: "You've spent hours creating content, but no one's buying. You're not alone—and it's not your fault."
4. Describe the Transformation
Show what's possible. Paint a clear before-and-after picture of their life with your course or product. This is where you really get to shine as a coach and showcase the results you help people achieve.
Ask yourself: ➡️ What result are they buying? ➡️ How will they feel after joining?
5. Introduce Yourself Briefly
Share your credibility, but keep it relevant. Why should they trust you to help them? Remember, this section isn't your life story—it's about why YOU are the perfect guide for THEIR journey.
Pro Tip: Add a photo or video for personal connection. People buy from people, fo' sho'!
6. Break Down the Offer Clearly
List everything they get—modules, lessons, bonuses, templates, coaching calls, etc.
Use bullet points, visuals, or mockups to make this section easy to scan and understand. Don't assume people will read every word (they won't)—make it skimmable!
7. Include Social Proof
Testimonials, success stories, or screenshots help eliminate doubt. Show real people getting real results.
If you're just starting out, even one solid review or beta testimonial is powerful. Quality beats quantity here—one detailed story of transformation is worth more than ten generic "it was great" testimonials.
8. Use a Strong Call to Action (CTA)
Make your CTA button stand out, and repeat it throughout the page. Be clear about what action they should take.
Examples:
- "Join the Course Now"
- "Start Your Journey Today"
- "Get Instant Access"
Quit putting all your CTAs at the bottom of your sales page, ok? People decide they're ready at different points, so give them multiple opportunities to say yes!
9. Answer Common Objections in an FAQ Section
Don't leave questions unanswered. Your FAQ section should handle objections before they stop a sale.
Great questions to include:
- How long will I have access?
- What if it doesn't work for me?
- Do you offer a refund?
Bonus: Use AI to Write Your Sales Page Faster
Feeling stuck when it comes to writing? I totally used to get stuck here too!
Use AI (like ChatGPT) to help you write or improve your sales page copy. You can prompt it with key points and ask it to make the writing:
- More persuasive
- More clear
- More confident
Example Prompt: "Write a confident sales page headline for a course that helps people sell their first digital product in 30 days."
Download Your Free Sales Page Template
Want a plug-and-play template you can use to build your next sales page?
🎁 Download the Free Sales Page Template Here
This template follows the exact structure we outlined above and can be customized for any offer. Use it inside Kajabi, or copy and paste it into your favorite builder.
Final Thoughts: Why Your Sales Page Matters
Whether you're launching your first course or your fifth, your sales page is the most important asset in your marketing funnel.
Invest the time to build it right.
By using this proven framework, optimizing each section, and leveraging tools like Kajabi and AI, you can create a high-converting sales page that consistently turns visitors into buyers.
Need Help With Your Sales Page or Kajabi Setup?
If you're ready to build your sales funnel but want expert help, I can support you with copywriting, page setup, and full Kajabi builds.
Let's make your next launch your best one yet! 💻
Rooting for you,
~Nicole
P.S. Seriously though—try that sales page template THIS week. It's a total game-changer!
